Shopping websites that offer a more expert service keep customers the happiest, says a new customer satisfaction survey from which.co.uk.
Specialist site Abebooks.co.uk, which searches and buys books from independent sellers, and Play.com came out top in the entertainment category. Both scored 89 per cent for overall satisfaction and were praised for how easy it is to find products on their sites. Amazon.co.uk came a close third and was the most popular site – four out of five shoppers used it. more »